Have you been struggling with bringing visitors to your website? Are your numbers dropping? Have you had your website designed professionally, and you still aren’t seeing the numbers you would like. Having a great looking website with tons of great products to buy at your offline business, doesn’t mean you will get the visitors you want. Online marketing is highly competitive, which means there are things you will need to do to get your share of the traffic. Let’s have a look at some of the things you can do offline.
#1 Have Great Promotional Material
Promotional material such as company flyers, brochures or merchandises continue to be a highly effective form of advertising, especially freebies. They have a very long shelf life, leaving your company name, website and logo out there, which will bring traffic to your site.
#2 Displays on Your Vehicle
If you have a company vehicle, make sure that you have your website URL displayed on your car. Use a font that’s easy to read and add a little promotional text.
#3 Article Submissions
Contact the newspaper in your area or a relevant trade magazine and ask them if you can submit an article. If your offline business is new, generally a newspaper will provide free business on startup. Magazines, newspapers and other publications are usually looking for free information to provide their readers with because it keeps their costs down.
#4 Branded Clothing
Consider branded clothing to advertise your offline business. Jackets, hats and T-shirts are all excellent choices.
#5 Help Wanted Ads
If you are hiring new staff, make sure that your website address is on all your employment advertising.
#6 Network – Network – Network
Finally, don’t forget to network. Taking time to network with others is important; however, with a website, it gives you even more opportunities. If you sell products/services, have a display at trade shows that promote your website along with your products/services. Make sure your website is on all of your promotional material such as brochures, business cards, flyers, newsletters, etc.
These six tips for gaining traffic for your offline business do work, so don’t wait! You need to implement all these at every opportunity that comes your way. In today’s marketplace, it is essential for you to promote your products/services offline and help to grow the traffic to your website and ultimately your business.