There’s a tremendous amount of marketing campaigns taking place. Everyone is busily putting together their campaign, but many without even a little understanding of what they need to be accomplished. So let’s look at how you can have an awesome marketing campaign and enjoy the benefits.
#1 Be Genuine
Did you know that you can turn your landing page for your campaign into a social hub? An excellent example was how Travelocity did with their Gnome marketing campaign. Here is the link to the information of the campaign. They were ‘real’ and ‘genuine’ with their followers. Their goal was to create a space where consumers were inspired to participate and that’s just what they created. Their landing page has over 32 million impressions and more than 95 percent of their visitors scrolled down to the comment section.
#2 Be Strategic When You Pay for Promotion
Not all promotions are going to come to you free. Some of your marketing campaign(s) are going to involve you paying for them. How much will usually depend on how many people it’s going to reach. For example, a marketing campaign that reaches 50 million people is going to cost a lot more than a campaign that reaches 5000 people. Don’t just spend your money. Make sure that you are being strategic when you pay for promotions.
#3 Seek Out a Creative Real-Time Marketing Opportunity
You need to keep your marketing campaign fresh and interesting. The best way to do this is to be creative and find a real-time marketing opportunity that connects with current trends and interests.
The success of any marketing campaign is measured by the results you achieve. You need to measure your metrics, including your social metrics and brand metrics to tell how effective your marketing campaign is. Then tweak or change accordingly.
#4 Outsource When You Are Looking At Scale Up Your Business
As a business owner, you need to be able to be on top of everything. Your role should be overseeing the overall business strategy. You should outsource and get someone to take care of your social postings, blog posts, email campaigns, etc. Definitely, a good website with good conversion and leads capture will help you a lot.
If you are not sure where to start, give us a call today on 08 7071 7268 or simply book a free 60-min marketing discovery call with us. Book Here.